| 25 November 2008 10:43:01 | |
Bacardi Limited Don't Drink and Drive campaign
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Bacardi Limited, as part of its responsible drinking “Champions Drink Responsibly” campaign, is providing the drive of a lifetime…
… the opportunity to be in the passenger seat next to Michael Schumacher, the world’s most successful Formula One™ race driver and the world’s most famous designated driver.
Michael Schumacher, who is the Bacardi Limited Global Social Responsibility Ambassador, will drive 28 adults from select markets around the world on a race track circuit to raise awareness about the critical message of responsible drinking.
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Michael and his passengers will drive ‘hot laps’ - full throttle rides - around the exclusive Ascari Race circuit in southern Spain to experience his expert handling of a high performance car to highlight how champions stay in control in various environments.
“I am eager to spread this message that drinking and driving don’t mix. It is a topic I personally feel strongly about,” said Mr. Schumacher, a seven-time Formula One™ world champion and Bacardi Limited Global Social Responsibility Ambassador.
This promotion is part of a Bacardi Limited global social responsibility campaign launched in April, which has touched millions of adults already, to encourage drivers to know the options available to avoid drinking and driving - using public transportation, taking a taxi, designating a driver, or drinking non-alcoholic cocktails if they must drive. Adults in participating markets may learn more about this amazing opportunity by visiting www.championsdrinkresponsibly.com.
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“Bacardi Limited, the largest privately held spirits company in the world, and Michael Schumacher, the most successful F1 driver of all time, teamed up because we share a passion for educating consumers about the dangers of drinking and driving. Together we can make an impact,” said Seamus McBride, president and CEO of Bacardi Limited.
Schumacher will be whisking adult prize winners around the five kilometre track at Ascari, which boasts corners designed to emulate legendary racing curves including Eau Rouge, Paddock Hill and the Karrousel.
These rides will also be a first for the racing legend. “I have not driven the Ascari circuit before so this will be a new and exciting experience for me as well,” added Mr. Schumacher. “I will be looking out for those bends that have been modelled on F1 circuits that I have raced on over the years. This will be an opportunity for lucky winners to enjoy the experience of a lifetime.”
In addition to being driven by designated driver Michael Schumacher, the all-inclusive prize includes:
- DVD of the driving experience with Michael Schumacher
- Opportunity to drive a high performance car with driving technique instruction
- Flights and accommodation for the winners to the Ascari track in Southern Spain
The prize draw will take place in May 2009 and winners must be available to travel between May 11-14, 2009.
